If you are looking for stylish and charming lingerie in Korea, it might be helpful to take a look at the best Korean lingerie brands that will help you.
Korean lingerie brands occupy a prominent place among Asian lingerie brands, offering a nice blend of comfort, elegance, and affordability.
In addition to these select local Korean brands, we will also feature popular brands that have stores in Korea. We will also touch on the pros and cons of Korean lingerie brands.
Pros and Cons of Korean Underwear Brands
As in every country, South Korean underwear brands have their pros and cons.
Let’s take a quick look.
Pros of South Korean underwear brands:
Unique designs: South Korean lingerie brands often combine their cultural influences with western fashion to offer unique and stylish designs that you won’t find in international brands.
Comfort and convenience: As in other Asian countries, the first thing that comes to mind when talking about underwear in Korea is comfort and convenience. South Korean manufacturers are very sensitive in this regard.
Affordability: South Korean underwear brands offer quality underwear at more affordable prices than their international competitors. That gives them an advantage in Korea. This means quality underwear at a cheap price for you.
Cons of South Korean underwear brands:
Plus-size problem: Like Japanese underwear brands, Korean underwear brands don’t produce as much plus-size underwear. If you have a slightly larger chest or hips, you may find it difficult to find suitable underwear for yourself.
To overcome this problem, you can take a look at our article on bra sizes of countries.
Language barrier: As a foreigner, if you plan to shop for underwear in stores in South Korea, Korean may be a bit of a problem and you may not understand the contents and sizes of the products. But most of the sales advisors speak English. Below you can find some Korean shuffles of some words you may need.
Limited international availability: Unfortunately, Korean underwear brands are not very common in the world and if you want to order from South Korean underwear brands abroad, it may be a bit expensive with shipping time, fees, and taxes.
But don’t worry, you can buy Korean underwear on Amazon.
Korean underwear terms
Here are some words and Korean equivalents you might need when shopping for underwear in South Korea.
| English | Korean |
| Lingerie | 란제리 |
| Bra | 브라 |
| Panties | 팬티 |
| Thong | 끈팬티 |
| Boyshorts | 보이숏 |
| Bikini | 비키니 |
| High-waisted panties | 하이웨이스트 팬티 |
| Garter belt | 가터 벨트 |
| Corset | 코르셋 |
| Bustier | 부스티에 |
| Babydoll | 베이비돌 |
| Camisole | 캐미솔 |
| Chemise | 케미즈 |
| Teddies | 테디 |
| Bodysuit | 바디수트 |
| Nightgown | 나이트 가운 |
| Pajamas | 파자마 |
| Robe | 로브 |
| Slip | 슬립 |
| Stockings | 스타킹 |
| Tights | 타이츠 |
| Shapewear | 쉐이프웨어 |
| Sports bra | 스포츠 브라 |
| Cup | 컵 |
| Size | 크기 |
| Measure | 측정하다 |
Top Korean lingerie brands and popular brands
Korean lingerie brands stand out on both sides of the east and west. You can browse these brands to search for both traditional and modern lingerie.
1. Comfort Lab
Comfort Lab is a Korean lingerie brand that focuses on providing comfortable and functional underwear options for women.
It designs its products to offer comfort and optimum support all day long. Underwear is of high quality and ergonomic.
Comfort Lab has a large collection of bras and panties. There are also many sportswear and maternity underwear options.
It is one of the rare brands that sell plus size underwear among Korean lingerie brands. There is special underwear that enlarges and shrinks.
Comfort Lab bras, which are quite good in terms of price performance, generally range from $20 to $60, while panties range from $10 to $30.
Given the emphasis on comfort, functionality, and the use of high-quality materials, Comfort Lab’s price-performance ratio is highly appealing to those seeking both comfort and value for money.
👉 With Comfort Lab, you can shop online and browse their products.
👉 Red Yoga tops and Black Yoga tops for yoga lovers.
2. Vivevive
Vivevive is a Korean lingerie brand that produces comfortable, high-quality, and stylish underwear products that appeal to the lifestyle of fashionable and modern women.
Vivevive is a brand that aims to make women feel confident and comfortable. For this reason, underwear is as functional as it is comfortable.
Vivevive is a Korean lingerie brand that stands out, especially with its bras. It has products in different styles such as wireless bras, padded bras, push-up bras, and bralettes.
Their panties, on the other hand, produce breathable, soft materials. Especially the seamless panties come to the fore.
It also produces Vivevive, Bamboo Underwear, and organic underwear.
Vivevive bras usually start at $20. Cults are around $15 on average. On Vivevive, you can find different campaigns throughout the year and make a more affordable purchase.
Vivevive stands out among Korean lingerie brands because it focuses on comfort and produces organic lingerie.
👉Check out Vivevive products.
👉 Learn how to wash padded bras.
3. Aimerfeel
Aimerfeel is a Japanese lingerie brand serving in Korea. The brand is known for offering a wide range of trendy and comfortable underwear for women.
Combining Asian culture with modern fashion, the lingerie brand sells a range of products for women, including bras, panties, lingerie sets, shapewear, silk nightwear, and pajamas.
The brand, which has products such as sexy underwear, casual work underwear, period underwear, sports bras, Lace Bralette Tops, and Lace Lingerie, is very popular.
Aimerfeel also provides maternity and nursing bras for new and expectant mothers.
Besides focusing on functionality and comfort, Aimerfeel has very stylish designs. Using quality materials, the brand passes its products through strict quality control.
Aimerfeel may be a little more expensive than other Korean lingerie brands, but its products are of very high quality. Panties are $20, bras are around $30.
👉 You can shop online with Aimerfeel.
👉 You can read our Bamboo Period Underwear article.
4. YesStyle
YesStyle is an Asian underwear brand serving various Asian countries such as South Korea, Japan, and Taiwan.
Apart from underwear, it is a retailer that sells different brands of dresses, cosmetics, and accessories.
On YesStyle, you can find everything including Sexy lingerie, casual underwear, corsets, all kinds of bras and panties, and patterned underwear like cow lingerie.
They carry a variety of styles, colors, and sizes to cater to different preferences and needs.
Since it sells many brands, you can find products suitable for every budget and quality. Prices start from $5.
Since there are many brands in YesStyle, it is useful to read the details while purchasing underwear.
👉 You can check out YesStyle’s underwear section here.
5. Bra Shop Lora
Bra Shop Lora is a Korean bra brand that specializes in bras. Apart from bras, it sells panties and swimsuits.
The best part of Bra Shop Lora is that it produces bras and underwear suitable for almost everybody.
There are minimizing, padded, strapless, underwire, seamless, and many more bra types. In the panties, there are seamless, silk, low and high waist, thong, strapless and Brazilian panties.
The product quality is truly impressive; It is clear that Bra Shop Lora took great care in designing and producing their underwear. The materials they use feel soft and luxurious on the skin, and the seams are always first-class. It is easy to say that they prioritize both comfort and durability in their products.
When it comes to materials, Bra Shop Lora uses a combination of high quality fabrics such as lace, satin, and breathable cotton to provide a great fit and feel. Underwear is always a pleasure to wear, as the materials make it feel soft and comfortable throughout the day.
Their prices are reasonable considering the quality and design of the products, but maybe a bit expensive compared to other Korean underwear brands. Bras are around $45. Panties are cheaper and start at $15.
👉 You can browse quality bras at Lora Bra Shop.
6. Lountess
Looking for a colorful and attention to detail South Korean lingerie brand? I recommend checking out Lountess.
Lountess collections are elegant, sophisticated, colorful, and suitable for different tastes and preferences. From delicate lace bras to glamorous panties and luxurious evening dresses, Lountess has something for everyone.
At Lountess, you can find everything from lace-embroidered panties to seamless panties and all kinds of bras.
Lountess uses materials such as silk, lace, and satin in its underwear. Its underwear is comfortable and comfortable.
Lountess underwear appeals to all budgets. Their products start at $5 and go up to $50.
👉 Check out the Lountess online store.
👉 Check out our Best Skims Products article.
7. La Perla
One of the famous brands in South Korea is the Italian underwear brand La Perla. The luxury underwear brand is known for its fine craftsmanship, quality materials, and underwear created by famous designers.
La Perla collections include beautiful bras, panties, corsets, swimsuits, and evening wear.
Since La Perla is a luxury underwear brand, its prices are high. To learn more about La Perla, you can check out our article on Italian underwear brands.
👉 Check out the La Perla online store.
8. H&M (Hennes & Mauritz)
Almost everyone has an H&M branded item in their wardrobe. So why not underwear?
H&M underwear uses high-quality materials that are both comfortable and durable, so you can be confident that your underwear will withstand many wears and washes.
H&M also offers a variety of styles to choose from, whether you prefer thongs, briefs, or men’s shorts.
H&M underwear is very affordable and pleases you with its quality. It is one of the most preferred brands among Korean lingerie brands.
👉 Shop with H&M Korea.
Questions about Korean lingerie
What is the price range of Korean underwear brands?
The design varies according to the material and brand used, but the average price for Korean lingerie brands is around $15-30. For luxury brands and products, it is in the range of 50-150$.
Are Korean underwear brands eco-friendly and sustainable?
The understanding of sustainability, which is increasing around the world, has also been widely adopted by Korean brands. You can find organic and recyclable underwear at many Korean lingerie brands. If you are sensitive about this, you can check out the Vivevive brand.
Korean underwear brands vs international brands
The biggest difference between Korean lingerie brands is that they synthesize Asian culture and Western culture. Apart from this, the fact that Korean underwear focuses on comfort and convenience makes it ideal for people who are in search of these issues.
What materials do Korean lingerie brands use the most?
In Korean underwear, comfortable and healthy materials such as cotton are used. Commonly used materials are cotton, silk, lace, microfiber, bamboo, and mesh.
If you travel a lot or are interested in brands, you can also take a look at these articles. Brazilian lingerie brands, Greek lingerie, Spanish lingerie brands, French lingerie brands, American Underwear Brands, German Underwear Brands, and best Skims products.
3 questions for lingerie lovers.
👉 How to wash padded bras in washing machine?
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