Revolution of American Underwear Brands

American underwear brands are not just changing the game, they’re completely overhauling it. This revolution goes beyond the simple provision of intimate apparel; it is about creating a transformative experience for the wearer.

It’s about comfort meeting style, about the perfect blend of functionality and fashion. From the bustling streets of New York to the sunny beaches of California, the underwear brands of America are fostering an underwear renaissance that caters to all shapes, sizes, and preferences.

Discover the ultimate comfort and style secrets of iconic American underwear brands – click here to unlock exclusive deals and transform your lingerie game today!

Discovering the Perfect Fit with American Lingerie Brands

Have you ever longed for an undergarment so perfectly snug, it feels like your second skin? Your search ends here. The American lingerie brands are your loyal allies, offering a myriad of options.

Whether you’re looking for luxurious silk that softly caresses your skin, or eco-friendly fabrics that align with your environmental conscience, there is a brand out there to cater to your needs.

The relentless pursuit of consumer satisfaction by the top underwear brands in the US has led to a versatile and expansive lingerie landscape, a testament to the dynamic and responsive nature of the industry.

Delving into the World of US Underwear Brands

As we traverse the landscape of US underwear brands, we encounter pioneers who have dared to challenge and redefine standards.

These brands have reimagined comfort, pushing the boundaries of design and continually raising the bar for their competitors.

The result is a treasure trove of options, each one meticulously crafted to elevate your wardrobe, enhance your silhouette, and underscore your unique personality.

The Journey to Lingerie Transformation

Is your lingerie drawer ready for a makeover? Join us as we navigate the finest offerings from the best US underwear brands.

Prepare for an immersion into a world where comfort meets elegance, where traditional methods intertwine with innovation. Fasten your seatbelts as we embark on this journey, unveiling the secrets behind America’s top intimate apparel providers.

Experience the revolution that these trailblazing underwear brands have sparked, and discover how they’re shaping the future of the intimate apparel industry.

Journey to Best American Underwear Brands

Here are the best American underwear brands and their details. I hope this list will help you choose your underwear.

1. Calvin Klein

Calvin Klein stands out among the best American underwear brands. Founded in 1968, this brand is famous for its minimalist, iconic designs and is recognized almost all over the world.

They offer a variety of underwear styles, including basic cotton briefs, luxurious lace items, and their signature logo waistband collection.

With a commitment to sustainability, they incorporate organic cotton and recycled materials into some collections. Calvin Klein serves men and women of all ages who value timeless, minimalist design.

Prices typically range from $20 to $30 per piece.

πŸ‘‰πŸ» You can shop online with Calvin Klein.

Calvin Klein - American Underwear Brands
Calvin Klein – American Underwear Brands

2. Victoria’s Secret

Another of America’s most well-known underwear brands, Victoria’s Secret, is a leader in the industry.

Founded in 1977, the brand is known for a wide variety of women’s underwear, from basic cotton underwear to luxury silk items.

You can buy luxury and quality underwear with Victoria’s Secret. Apart from panties and bras, you can buy sleepwear, sportswear, silk nightwear, home wear, beauty products, bags, and accessories.

While not explicitly focusing on sustainability, the brand appeals to those who value glamor and luxury.

Prices usually range from $10 to $50 per piece.

πŸ‘‰πŸ» Enjoy your lingerie with Victoria’s Secret.

πŸ‘‰πŸ» Also, How to wash Victoria Secret lingerie?

Victoria's Secret - American Underwear Brands
Victoria’s Secret – American Underwear Brands

3. Tommy John

Tommy John is another top pick among other US underwear brands.

Founded in 2008, the company focuses on providing innovative, problem-solving underwear for both men and women.

They use soft, lightweight, breathable fabrics and are known for their adjustment-free fit.

Giving a guarantee of Comfort in underwear, Tommy John for his products says, “We obsess over every detail, every stitch and every new possibility to bring you the comfort you deserve with fabric, fit and function, which has always been our guiding principle.” says.

Made from recycled fabrics, the ‘Go Green’ collection demonstrates its commitment to sustainability.

Prices average $22 to $36 per piece.

πŸ‘‰πŸ» Get comfortable underwear with Tommy John.

Tommy John - American Underwear Brands
Tommy John – American Underwear Brands

4. Hanky Panky

One of the notable US lingerie brands, Hanky Panky has been around since 1977.

Known for its signature lace thong, the brand is committed to sustainability, manufacturing all of its products in the United States to reduce its carbon footprint.

With Hanky Panky, you can feel safe by acquiring sustainable and healthy underwear.

They offer a variety of styles for women who value comfort and fashion. Prices typically range from $22 to $35 per piece.

πŸ‘‰πŸ» Get healthy thongs with Hanky Panky!

πŸ‘‰πŸ» How to pick right size thongs?

Hanky Panky - American Lingerie Brands
Hanky Panky – American Lingerie Brands

5. ThirdLove

ThirdLove is a new addition to the United States bra brands.

Founded in 2013, the company uses data points generated by millions of women taking the Fit Finder exam to design bras with superior fit and comfort.

They are committed to body diversity and inclusion, and their packaging is 100% recyclable, demonstrating their commitment to sustainability.

ThirdLove, which is particularly ambitious in bras, focuses on the classic colors black and white and produces various collections.

Apart from sexy and special underwear, the prices of underwear that you can feel comfortable in daily life vary between $ 25 and $ 68.

πŸ‘‰πŸ» Get comfortable bras in America with Third Love.

πŸ‘‰πŸ» Find out the perfect breast size at home.

ThirdLove - American Lingerie Brands
ThirdLove – American Lingerie Brands

6. Savage X Fenty

Launched by Rihanna in 2018, Savage X Fenty celebrates fearlessness and inclusivity, offering sizes from XS to 3X.

While they haven’t made explicit sustainability commitments, they’ve made a clear stand on inclusivity and diversity.

Their product range is extensive, from everyday basics to provocative pieces. Prices range from $12.50 to $25 per piece.

πŸ‘‰πŸ» Savage x Fenty name meaning & read for details.

πŸ‘‰πŸ» Best Skims Products.

US Lingerie Brands - Savage X Fenty
US Lingerie Brands – Savage X Fenty

7. Commando

Among American lingerie brands, Commando is a standout. Launched in 2003, they are known for their innovative fabric and precise fit.

Their clothes are made of flexible, high-quality microfibre. The brand is committed to sustainability by producing all of its clothing in the United States.

You can find the underwear you want in Commando, which produces innovative, modern, and stylish underwear. He is also very assertive about corsets, tights, and socks.

They are designed for women who seek both comfort and style. Prices average $22 to $38.

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US Lingerie Brands - Commando
US Lingerie Brands – Commando

8. MeUndies

Founded in 2011, MeUndies uses a naturally soft and breathable fabric sourced from a sustainable resource, beech wood. With this feature, it is a very popular and healthy underwear brand.

They offer styles for men and women, ranging from classic to adventurous designs. If you are looking for underwear with the same pattern as your partner, the brand is for you.

Their commitment to comfort, fun designs, and sustainability have been well noted by their customer base.

Prices range from $16 to $24 per piece.

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πŸ‘‰πŸ» Benefits Organic Cotton Underwear.

American Lingerie Brands - MeUndies
American Lingerie Brands – MeUndies

9. Aerie

Owned by American Eagle, Aerie launched in 2006 and targets young women with its body positivity and inclusive campaigns.

The brand, which attaches great importance to sustainability, offers a wide range of styles from organic cotton underwear to sexy lace lingerie.

Aerie is also popular with plus-size underwear. They sell products in many categories, from casual underwear to sports underwear and casual wear.

Aerie underwear is known for being very comfortable and stylish and costs between $9 and $15 per piece. Considering the price and quality performance, it is a very high-quality and affordable brand.

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πŸ‘‰πŸ» How to Wear a Nightgown as a Dress.

American Underwear Brands - Aerie
American Underwear Brands – Aerie

10. Fruit of the Loom

When it comes to a brand that defies time, the first thing that comes to mind is undoubtedly Fruit of the Loom.

Founded in 1851, this established American institution has become synonymous with reliable quality and value, offering comfortable and durable underwear options for men, women, and children alike.

What sets Fruit of the Loom apart from its competitors is the breadth of its product range. They design underwear to suit everyone’s taste and preference, from classic panties and boxers to more contemporary performance styles.

Women can choose from a multitude of designs, including bikinis, hipsters, and men’s shorts, while options for kids include fun patterns and fun colors. In essence, Fruit of the Loom is a true treasure trove of lingerie options.

Fruit of the Loom aims at quality and sustainability as well as product variety. Prices range from $10 to $25, but with prices ranging from $8 to $11, you can buy multiple packs of underwear and keep your budget.

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πŸ‘‰πŸ» Yoga Bra Tops Black for a Timeless Style.

πŸ‘‰πŸ» 6 Secrets About Wearing Hipster Underwear.

American Underwear Brands - Fruit of the Loom
American Underwear Brands – Fruit of the Loom

11. Jockey

Another loyal brand among US underwear brands, Jockey has remained an iconic presence in the industry since its inception in 1876.

Known for its comfortable, durable designs and commitment to quality, Jockey has built a loyal following over the years. Our comprehensive collections for men, women, and children showcase the perfect blend of style and function, ensuring every client finds the perfect fit.

Jockey’s diverse product range is a reflection of the brand’s commitment to meeting the diverse needs of its customers.

With options such as classic briefs, boxers, and swimsuits for men, bikinis, hipsters, and high-waisted panties for women, there is something for every taste and preference. Kids selections offer a delightful mix of vibrant colors and patterns, making Jockey a one-stop shop for the entire family’s underwear needs.

Jockey uses cutting-edge microfiber fabrics in its underwear, apart from traditional materials such as cotton and bamboo. Underwear is very durable and comfortable.

Underwear prices range from $20 to $35.

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American Underwear Brands - Jockey
American Underwear Brands – Jockey

12. GapBody

GapBody, a division of the iconic American brand Gap, is ideal for comfortable, everyday underwear.

If you are looking for seamless, breathable, and comfortable everyday underwear, GapBody is for you. The underwear of the brand, which uses products such as sustainable fiber and cotton, is quite stylish.

GapBody is very popular among American bra brands for its comfortable bras.

GapBody prices are very affordable, and you can buy bras and panties starting at $10.

πŸ‘‰πŸ» Get casual underwear in America with GapBody.

πŸ‘‰πŸ» How to hand wash padded bras?

American Underwear Brands - Gapbody
American Underwear Brands – Gapbody

13. Brooks Brothers

Brooks Brothers is another leading brand in the American underwear industry since 1818.

The biggest feature that distinguishes Brooks Brothers from other American underwear brands is that it focuses on men’s underwear. If you are going to buy underwear for your spouse, lover, or son, Brooks Brothers is the right address.

Their products are traditional and of high quality. Prices average $20 to $45 per piece.

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American men’s underwear Brands - Brooks Brothers
American men’s underwear Brands – Brooks Brothers

14. Everlane

Everlane, which is a relatively new addition to the US underwear brands series, has made a name for itself in a short time with its organic underwear.

From Everlane, superior softness and durability Supima cotton to recycled nylon and TENCELβ„’ lyocell, a sustainable fiber made from wood pulp, the brand consistently prioritizes sustainability in its manufacturing processes.

Appealing to both men and women, Everlane’s product range stands out with its minimalist aesthetic.

The brand is a testament to the idea that simplicity is the ultimate sophistication. With clean lines, understated colors, and a focus on comfort and harmony, Everlane underwear is perfect for those who appreciate the beauty of understated elegance.

Everlane underwear ranges from $12 to $30.

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πŸ‘‰πŸ» Organic bamboo underwear.

Organic Amerikan Undewear Brands - Everlane
Organic Amerikan Undewear Brands – Everlane

15. Chantelle

Though originally founded in France in 1876, Chantelle is now widely available in the US and offers elegant and comfortable lingerie.

They use high-quality materials and maintain responsible production methods, catering to women who are looking for luxurious, well-crafted undergarments.

Prices range from $20 to $50 per piece.

πŸ‘‰πŸ» Check out our article on French lingerie brands for more.

American Luxury Lingerie Brands - Chantelle
American Luxury Lingerie Brands – Chantelle

16. Cacique by Lane Bryant

If you are looking for a plus size American underwear brand, the answer is definitely Cacique by Lane Bryant.

It has created a unique niche for itself by offering inclusive size options specially designed for plus size women, which stand out among US underwear brands.

Incorporating the beauty of all shapes and sizes, Cacique makes its customers feel safe, comfortable, and stylish in their underwear choices.

From basic cotton underwear for everyday comfort to sensual lace pieces perfect for special occasions, the brand ensures that every woman finds her ideal match.

You can find all kinds of plus size bras in this brand in America. Prices at Lane Bryant range from $12 to $35.

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American Plus Size Lingerie Brands - Lane Bryant
American Plus Size Lingerie Brands – Lane Bryant

17. Ethika

Ethika stands out among US underwear brands that appeal to men, women, and children with its bold designs and unwavering focus on comfort.

The biggest feature that distinguishes Ethika from classic underwear brands is the color choices. They use different colors together and produce colorful stylish designs.

Apart from color, the brand’s products are a celebration of self-expression and individuality, from striking graffiti-inspired prints to vibrant abstract designs.

This dedication to creativity resonated with action sports enthusiasts and fashion-forward consumers alike, creating a loyal fan base who appreciated the brand’s innovative approach.

Distinctive and colorful underwear ranges from $12 to $40.

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American Underwear Brands - Ethika
American Underwear Brands – Ethika

18. WAMA Underwear

Known for its organic cotton and organic hemp underwear, WAMA Underwear is perfect for those looking for healthy and comfortable underwear.

WAMA’s underwear is certified vegan and is a 1% member of Planet.

Their products are simple and classically colored. Vegan and organic underwear for women includes bikinis, hipster, thongs, boy shorts, high-waisted, triangle bralettes, and racerback Bralette.

Men have boxers, trunks, and briefs.

Prices range from $20 to $28 per piece.

πŸ‘‰πŸ» Get Vegan underwear with WAMA Underwear.

American Organic Underwear Brands - Wawa
American Organic Underwear Brands – Wawa

19. Pact

Known for its sustainability and organic cotton underwear, PACT is a highly trusted and popular brand.

PACT underwear prices range from $12 to $30.

πŸ‘‰πŸ» You can take a look at our organic cotton lingerie article about PACT.

US Organic Underwear Brands - PACT
US Organic Underwear Brands – PACT

20. Thinx

Last but not least, Thinx revolutionizes US underwear brands with its innovative period-proof underwear.

Established in 2014, they use a variety of absorbent and moisture-wicking materials to make underwear that can replace or supplement traditional menstrual products.

Thinx is committed to breaking taboos around menstruation and has a giveback program to provide period products to those in need. They cater to anyone who menstruates and prices range from $24 to $39 per piece.

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πŸ‘‰πŸ» Check out our Bamboo Period Underwear Guide.

American Period Underwear Brands - Thnix
American Period Underwear Brands – Thnix

American Underwear Brands Questions

We talked about American Underwear Brands, but let’s try to answer some questions you may need.

What are the top American underwear brands?

Popular American underwear brands include Calvin Klein, Fruit of the Loom, Jockey, Everlane, Cacique by Lane Bryant, and Ethika, each offering unique styles and comfort options.

Which US underwear brands prioritize sustainability?

Everlane and Pact is a leading brand focusing on ethical manufacturing, transparent pricing, and sustainability, while other brands may have eco-friendly lines or initiatives.

Are there any affordable American lingerie brands?

Fruit of the Loom, Jockey, Cacique by Lane Bryant, and Ethika offer high-quality products at accessible price points, catering to a variety of budgets.

Which American underwear brands cater to plus-size women?

Cacique by Lane Bryant specializes in inclusive sizing options, providing stylish and comfortable lingerie for plus-size women.

What American brands offer bold and unique underwear designs?

Ethika is known for its vibrant and daring designs, appealing to action sports enthusiasts and those who appreciate distinctive styles.

Are there any American underwear brands that cater to the entire family?

Brands like Fruit of the Loom, Jockey, and Ethika offer undergarments for men, women, and children, providing options for the whole family.

Which US underwear brands focus on minimalist designs?

Everlane is a notable brand that emphasizes minimalist designs, offering sleek and simple undergarments for both men and women.

What materials do American underwear brands typically use?

Common materials used by American underwear brands include cotton, Supima cotton, microfiber, recycled nylon, and TENCELβ„’ lyocell, with each offering unique comfort and sustainability features.

How can I find the best deals on US underwear brands?

Keep an eye out for seasonal sales, sign up for brand newsletters, and follow your favorite brands on social media to stay updated on exclusive deals and promotions.

Are there any American underwear brands that offer custom designs or personalization?

While custom designs or personalization may not be a common feature among American underwear brands, some may offer limited edition collections or collaborations, allowing customers to purchase unique and exclusive pieces.

How do I determine my size when shopping for American underwear brands online?

Most brands provide detailed size charts on their websites. Measure yourself according to their guidelines and compare your measurements to the chart to find the best fit.

Which American underwear brand should I buy sports underwear from?

While many US underwear brands offer options suitable for sports or athletic activities, Ethika is particularly popular among action sports enthusiasts for its comfort, support, and bold designs.

What are some American underwear brands that are special and appealing to men?

Calvin Klein, Fruit of the Loom, Jockey, and Ethika offer various styles and designs for men, such as briefs, boxers, trunks, and boxer briefs, ensuring every preference is covered.

How can I care for my American brand underwear to ensure longevity?

Follow the care instructions provided on the garment’s label, which typically include washing guidelines, drying recommendations, and other tips to prolong the life of your undergarments.

Can I find American underwear brands in international markets?

Many popular American underwear brands have expanded their presence in international markets, and you may find them in local stores or through online retailers that ship internationally.


If you are interested in underwear brands from different countries, you can browse our articles;

Japanese underwear brandsSpanish lingerieItalian lingerie brandsGreek lingerieBrazilian underwear brandsFrench lingerie brandsKorean lingerie brands, German Underwear Brands, and Indian lingerie brands.

You might also want to check it out if you’re a yoga lover;

Kundalini yoga clotheshot yoga tops, the best yoga brayoga tights vs running tights, and how to wash yoga pants?

If you like patterned underwear: Cow Lingerie Review.

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