Famous Greece Underwear Brands 2023

Greece is the land of the sun, the sea, and style, and when it comes to business underwear, this is no exception, and Greece underwear brands are popular.

There are many high-end lingerie brands in this beautiful country, and they offer a variety of styles and designs that appeal to women of all sizes and sizes, from lacy lingerie sets to seamless and practical lingerie.

If you’ve been to Greece on vacation, add these quality lingerie brands to your tour list and prepare to feel confident, comfortable, and stylish while on tour!

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Greece Underwear Brands

The lingerie market in Greece usually consists of premium underwear brands and is growing and developing with a focus on quality, style, and sustainability. In recent years, there has been a demand for affordable brands.

We will tell you tips on shopping for underwear in Greece, price/performance ratios, and the best Greek underwear brands. Enjoy your holiday and underwear shopping in Greece.


The Italian underwear brand Intimissimi, which is very popular around the world, has many stores in Greece, especially in Athens.

Intimissimi produces high-quality, stylish, and comfortable underwear for women, men, and children and is an important underwear brand in Greece.

Intimissimi appeals to every segment with its quality products and products suitable for every budget. Their designs reflect the classic Italian style and make you feel special.

πŸ‘‰ You can check out Intimissimi’s stores in Greece here.

πŸ‘‰ You can order underwear online in Greece via the Intimissimi website.

At Intimissimi you can buy stylish and high-quality bras, panties, nightgowns, and pajamas. There is also a large catalog of men’s underwear. On Intimissimi, you can buy collections created for special occasions, such as valentine’s lingerie.

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Intimissimi - Greece Lingerie Brands
Intimissimi – Greece Lingerie Brands


Tezenis is another Italian underwear brand based in Greece. It has nearly 13 physical stores, mainly in Athens, and serves all over Greece with online ordering.

Apart from Tezenis, women’s underwear, there are also many types of men’s and children’s underwear. There are matching pajamas for families.

Tezenis is known for its attention to detail and quality. Sports lovers have many products and special collections such as Red yoga bra tops and Black yoga bra tops.

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Tezenis is one of the underwear brands that we will recommend to you if you are going to shop for underwear in Greece.

πŸ‘‰ With Tezenis you can shop online in Greece.

πŸ‘‰ You can browse the Greece Tezenis stores here.

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Tezenis - Greece Lingerie Brands
Tezenis – Greece Lingerie Brands


Yamamay is a quality underwear and swimwear brand that you can find even on the Greek islands.

Yamamay is known for its high-quality materials and attention to detail in its designs. There is a wide range of products from bras to panties, from corsets to underwear sets.

The brand, which is assertive in swimwear and bikinis, has a wide range of underwear, pajamas, and sea shorts for children and men.

Under the Prive category, there is special sexy underwear such as a Triangle bra, bodysuit, Babydoll, thong, Jumpsuit, High-waisted briefs, Intimates Red Sets.

πŸ‘‰ For online underwear shopping in Greece, here.

πŸ‘‰ You can visit here to see Yamamay Greece stores.

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Yamamay - Greece Underwear Shops
Yamamay – Greece Underwear Shops


Sloggi is one of the most common underwear brands in Greece. You can find Sloggi underwear in many stores that sell underwear.

Sloggi produces comfortable and quality underwear for women and men and is a popular brand.

Sloggi’s favorite products are the products of the “Zero Feel” series, which features seamless and wire-free bras and panties designed for the highest level of comfort and support.

It produces its products from soft and moisture-proof materials such as cotton and microfiber.

Attaching importance to sustainability, the company produces comfort and functionality-oriented panties, boxers, bras, as well as swimwear and bikinis.

Overall, Sloggi is a respected and popular brand known for comfortable and quality underwear and a commitment to sustainability.

πŸ‘‰ You can browse Sloggi’s stores and products in Greece here.

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Sloggi - Greece Underwear Brands
Sloggi – Greece Underwear Brands


OVS is a well-known and trusted brand in Greece. OVS offers a wide range of clothing and accessories, including underwear for both men and women. They also have special stores for children.

OVS underwear includes various styles such as panties, boxers, thongs, and bras. It stands out, especially with lace underwear and Lace Bralette Tops.

Men’s underwear, children’s underwear, and baby underwear are also very high quality and comfortable.

The OVS brand, which produces quality underwear, stands out with its affordable price. It has stores in many Greek islands, including Malta.

If you are looking for an affordable, quality underwear brand in Greece, you can check out OVS.

πŸ‘‰ Browse to order online from OVS.

πŸ‘‰ You can also find underwear and children’s stores here.

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Greek underwear brand
OVS – Greek underwear brand

Milena by Paris

Milena by Paris is a French lingerie brand that produces a variety of intimate lingerie for women, including assertive bras, panties, and bodysuits.

The brand’s designs are known for their elegant, feminine aesthetic, often combining delicate lace and embroidery.

There is various assertive lingerie such as special leather collections, Brazilian panties, boxers, sexy babydolls, g-strings, and silk tops.

There are also bridal underwear and plus-size underwear categories. They produce collections for special occasions such as lingerie sets for Valentine’s Day.

Milena by Paris, which has stores in Athens, Thessaloniki, and many other places, stands out with its affordable prices and quality products.

πŸ‘‰ Browse here to buy sexy lingerie at affordable prices with Milena by Paris.

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Milena by Paris - Greece Lingerie Brands
Milena by Paris – Greece Lingerie Brands

La Perla

La Perla store is only located on the island of Mykonos, but it is a luxury underwear brand that you can order all over Greece.

If you are looking for luxury underwear and to feel special, you should give La Perla a chance.

La Perla is known for its attention to detail and quality products.

Along with various bras and panties, there are bridal lingerie sets, plus-size lingerie, and special collections. You can also buy it in bikinis and swimsuits.

πŸ‘‰ Check here to experience luxury lingerie with La Perla in Greece.

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La Perla - Luxury Greece Lingerie Brands
La Perla – Luxury Greece Lingerie Brands

Marks & Spencer

Marks & Spencer is a British retail chain that offers a wide range of products including clothing, accessories, and home goods. It has stores in many cities in Greece, including Athens.

The company sells everything from casual clothing to household items, but underwear is one of the brand’s most popular categories.

You can find underwear for all ages and styles at Marks & Spencer. Offering a wide range of styles, from cotton panties to more flamboyant lace and satin underwear, the brand is available in all sizes and colors. In addition, many underwear products of the brand are designed with practical features such as non-slip straps, underwire support, and moisture-absorbing material.

Overall, Marks & Spencer is a reliable, quality, and affordable underwear brand and is widely used in Greece.

πŸ‘‰ You can check out the Greek site of Marks & Spencer here.

πŸ‘‰ You can also browse Marks & Spencer Greece stores here.

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Marks & Spencer - Greece Underwear Brands
Marks & Spencer – Greece Underwear Brands


H&M is another of the very common brands in Greece. You can find the H&M brand in many places including Athens.

Famous Greek Brands

There are many famous Greek brands on Ermou Street Athens shops. Although it is not a Greek brand H&M is one of these stores! You can find all kinds of clothes in the brand that attaches great importance to ecological products, but the underwear category is also quite wide.

You can find casual bras, padded bras, silk lingerie, lacy panties, and many more at H&M.

πŸ‘‰ Browse to buy comfortable and useful underwear online from H&M.

πŸ‘‰ You can browse the Greek H&M stores here.

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H&M - Greece Underwear Brands
H&M – Greece Underwear Brands

Victoria’s Secret

Established in 1977 and perhaps the world’s best-known underwear brand, Victoria’s Secret has a store in Athens and Thessaloniki.

Victoria’s Secret is a luxury lingerie brand and has gained a reputation for using well-known models and celebrities as brand ambassadors, often alongside fashion shows.

You can find all kinds of underwear in the brand that produces quality products and they use silk, lace, satin, and other luxury fabrics.

The brand also offers a variety of bra styles and sizes, including push-ups, strapless, and sports bras, as well as homeware and sleepwear varieties.

πŸ‘‰ You can use here for online shopping from Victoria’s Secret.

πŸ‘‰ You can take a look at Victoria’s Secret stores in Greece here.

πŸ‘‰ You can check out our article on how to wash Victoria Secret lingerie.

Victoria’s Secret - Luxury Lingerie Brands
Victoria’s Secret – Luxury Lingerie Brands

Greece Underwear brand list

  • Intimissimi
  • Victoria’s Secret
  • Tezenis
  • Yamamay
  • La Perla
  • Marks & Spencer
  • Lovable
  • OVS
  • Sloggi
  • Calzedonia
  • Women’secret
  • Triumph
  • Golden Lady
  • Oysho
  • H&M
  • Milena by Paris
  • Atlantis
  • Fashion Lingerie
  • Palco
  • Beauty Night
  • Apriori
  • Amore
  • Irida
  • Enrico
  • Dione
  • Impetus

Questions about lingerie brands in Greece

We will try to answer common questions about lingerie brands in Greece.

What is the price range of Greek underwear brands?

You can find brands for every budget in Greek underwear brands. You can buy quality products at cheap prices from brands such as Marks & Spencer, Milena by Paris, OVS, and H&M. If you are looking for luxury and more special underwear, you can take a look at brands such as Victoria’s Secret and La Perla. The price range starts from 10 Euros and goes up to 100 Euros.

Where can I buy Greek lingerie brands?

Greek lingerie stores are usually found in Athens and Thessaloniki. If you are on holiday in the islands, you can order online from world-famous brands such as Intimissimi, La Perla, and Yamamay.

Which Greek underwear brands are the most popular?

Intimissimi is a very popular brand in Greece. Marks and Spencer and H&M underwear are also frequently preferred because they are of high quality and inexpensive.

Which Greek underwear brands are sustainable and environmentally friendly?

If you are looking for eco-friendly underwear in Greece, you can take a look at the products of H&M and OVS. These two brands emphasize sustainability and nature.

Which is the best swimwear and bikini brand in Greece?

If you are looking for swimsuits, bikinis, or swim shorts, Yamamay is the right address. If you are on your holiday in the Greek islands, you can order online.

What lingerie brands are on the Greek island?

If you are on your holiday in Malta, you can shop at OVS stores, if you are in Mykonos, you can shop at La Perla. In other Greek islands, you can order online or use local shops.

πŸ‘‰ If you have decided on the Greek underwear brand you would prefer, you can take a look at our article to learn the ideal bra size for you.

πŸ‘‰ To choose comfortable and comfortable products, What is Bamboo Underwear?

πŸ‘‰ Do you know Asian lingerie, Japanese lingerie, and Korean Lingerie Brands?

πŸ‘‰ For yoga lovers, Yoga Bra Tops Red, Yoga Bra Tops Black, and Kundalini Yoga White Clothing.

πŸ‘‰ Curious about celebrities’ lingerie? Check out our Scarlett Johansson Lingerie article.

If you like Brazilian underwear, check out Brazilian underwear brands.

Finally, check out Spanish lingerie brands.

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